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Selecting Diamonds

  Diamonds are graded for certification by laboratories using grading criteria. Four of these criteria are critical to understand when making a diamond purchase or investment. Known as the “Four C’s” these criteria are: color, cut, clarity and carat. Color is the result of the composition of a diamond and it does not change. When a jeweler is describing the color of a diamond they are referring to the presence or absence of color in white diamonds. Because a diamond with no color allows maximum light to pass through, colorless diamonds are preferred for their sparkle. Cut refers to a diamonds reflective quality. Most diamonds are cut with 58 facets. The brilliance of diamonds is heavily dependent on the cut. The different angles and the finish of a diamond determine its ability to reflect light and cause its brilliance and fire. Remember that the cut of a diamond can have an impact on its durability as well as its beauty. Some cutting faults can make a diamond prone to breakage. A diam
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How Diamond Prices Are Determined

  Pricing most products is quite easy. Determine how much it costs to make the item, how much it costs to market that item, and then mark it up by 15 – 30% or more. Simple, right? Well, pricing diamonds isn’t quite that simple. There are many factors that are considered when diamonds are priced. Diamond prices are determined first by adding the cost of the rough diamond, the cost of cutting the diamond, and all other costs necessary to turn the rough diamond into a marketable diamond. Depending on the importance of the diamond, an independent company may be called in to certify the grade of the diamond based on color, cut, clarity, and weight. At this point, the diamond becomes more expensive each time it changes hands, until it finally reaches a retailer, where the price is raised a bit more. Before reaching the retailer, however, the diamond must travel from the mine, to the cutter and polisher, to the independent grading company, and then to the Primary market. Once it has reached t
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